At Gatsby Games, visual identity is more than a surface layer. It’s how we translate lore into mood, emotion into palette, and philosophy into design. Whether concepting a world in early development or refining UI elements for launch, our aesthetic principles guide every pixel we place.
This post offers a glimpse into the pillars that define our visual direction and how they help turn imagination into immersive worlds.
Color as Symbol
Every hue has meaning. Every glow has intent.
Our worlds are built on deep contrasts; monochrome shadows pierced by warm golden light. Gold is never decoration; it’s a focused illumination, a symbol of power, memory, or transformation. We avoid full washes and lean into color with narrative purpose.
A Style Born of Fusion
We live between genres. Our look does too.
Gatsby’s aesthetic blends cinematic grit-realism with clean sci-fi minimalism and dynamic, expressive character framing. Brutalist structures, sacred geometry, art deco remnants. These aren’t just set dressing. They’re echoes of the worlds we’re building.
Characters as Cinematic Anchors
Every character is a moment pulled from a scene.
Our characters are never idle. We design them to look like they’ve been caught mid-action or mid-thought, always grounded, always expressive. Costumes are detailed, premium, and lore-driven. Nothing should feel like cosplay. Everything should feel lived-in.
Concepting with AI: Fast, Flexible, Focused
AI shouldn’t replace imagination, it should supercharge it, allowing it to be elevated by the release of bounds.
We use AI tools to prototype visual concepts faster and iterate on style coherence. From moodboards to lighting tests, these tools let us explore more in less time, all while maintaining fidelity to our internal canon and tone.
The Visual Identity in Action
When looking at the early visual experiments for WOA, our design rules stay consistent, even as the worlds change. Whether abstract or detailed, each frame is part of a larger visual narrative.
Join the Visual Journey
We’re just beginning to define what a Gatsby world looks and feels like. Want to help shape that journey? Join our community and be part of the process:
